1. Target Audience
The core audience for this website should include:
- Potential employers/clients (e.g. design studios, brands) seeking a quick overview of visual style and design capabilities.
- Creative peers (fellow visual communication students or designers) who may visit for learning, networking, or appreciation purposes.
- Recruitment platforms / platform reviewers (e.g. LinkedIn) requiring clear demonstration of professional credentials and skills.
2. Content Strategy
Website content layout is clear and focused:
- Homepage: Emphasizes identity and style through the recurring phrase “Hi, I’m Adam! … I’m a graphic designer! Welcome to my world!”
- Portfolio Entry (Projects): Showcases representative work across categories (e.g., Branding / Application / Motion / Book) using a visual grid format. Hovering over each section triggers an animation.
- Contact and Social Links: Provides contact details and social platforms (LinkedIn, Behance, Instagram) to facilitate connections and expand visibility.
3. User Experience
- Top navigation is clean and straightforward: The three tabs—“Projects / About / Contact”—are clearly labeled, with intuitive information organization.
- Short click paths: Users can directly access the portfolio, about page, or contact page from the homepage, finding key content within three clicks.
4. Visual Design / Branding
- Large Image Blocks + Project Titles: The portfolio employs oversized image blocks paired with project names, delivering strong visual impact while enhancing information clarity.
- Clean Backgrounds and Work-Centric Layout: Ample white space throughout the pages keeps the work as the visual focal point, free from distracting decorative elements.
- Typography and Layout: Concise, approachable text reflects the designer's relaxed personal style.
- Minimalist + Personalized: Professional yet warm.
5. Inspiration for My Future Portfolio
- Emphasize “Who You Are”: Capture visitors' attention on the homepage with a powerful slogan or self-introduction.
- Clear and Organized Structure: Categorize work for easy browsing with clear, clickable links.
- Balance Visuals and Content: Go beyond showcasing images—share project backgrounds and design thinking.
- Add Interactive Details: Enhance page quality with subtle animations and transition effects.